Customer adoption of Amperity for paid media soars to over 50% - Applications - NewsCustomer adoption of Amperity for paid media soars to over 50% - Applications - News

Amperity’s Rapid Adoption for Paid Media Signals Importance of First-Party Data

The ai-powered enterprise customer data platform (CDP) for consumer brands, ASSISTANT, has revealed that more than 50% of its customer base has adopted Amperity for Paid Media. This demonstrates the pivotal role first-party data will play in guiding paid media strategies.

Amperity for Paid Media Delivers Unified Customer Profiles

Launched in May 2023, Amperity for Paid Media uses industry-leading ad connectors and first-party data to create more than 11 billion unified customer profiles daily. These are supplied to the ad platforms of Amperity’s customers across multiple industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.

Amperity for Paid Media Benefits

Marketers and digital agencies continue to struggle with measuring digital and in-store transactions for highly personalized campaigns and budget optimization. Amperity’s solutions excel in this area, resulting in the following advantages:

Amperity for Paid Media and Third-Party Cookies

The elimination of third-party cookies and evolving data privacy laws usher in a new era of challenges and opportunities. As the old ways of acquiring and retaining customers give way to a consumer-centric, data-privacy focus, tapping into first-party customer data becomes crucial to maximizing campaign budgets.

Impact of Amperity on Paid Media

To assess the impact of Amperity’s paid media solutions, the company commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study. The combined results from interviews with five Amperity customers revealed a 505% ROI over three years.

Amperity’s Growing Client Base

Amperity has become the customer data platform of choice for leading brands across various industries, including First Hawaiian Bank, Forever 21, Palace Resorts, Shiseido America, and Virgin Atlantic. Longtime users of Amperity include Alaska Airlines, Brooks, DICK’s Sporting Goods, Reckitt, Seattle Sounders, SPARC Group, and Wyndham Hotels & Resorts.

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By Kevin Don

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